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Question: Discuss About The Tourism And Hospitality Management Of Event? Answer: Introduction The application of project management in conducting large scale events such as festivals, conferences, sports is referred as event management. It involves various aspects from planning of the event course using research data to tourism and hospitality management. Winter Olympic of 2014 that was held in Sochi, Russia is the focus of this report. Event life cycle stages that are formation, growth and staging will be critically analyzed in the following part of the essay. A recommendation for the future development based on the case study is provided in the final part of the report. Sochis Winter Olympics 2014 The Winter Olympics of 2014 was held in Sochi, Russia. Though the event was a grand success, some controversies took plan about the capability of Russian event management. The total expenditure for the event was $55 billion that surpluses any previous events. A detailed analysis of the event life cycle is given in the following in respect to tourism and hospitality management (playthegame.org. 2017). Formation stage of Sochis Winter Olympics 2014 Formation stage is the first and most important stage of event management. Planning of the whole project along with risk assessment is done in this stage of project management (Saunders and Lewis 2012).The finance bidding for the hosting was done between Australia, South Korea and Russia where Russia took away the contract. Sochi was the hottest venue among the nominated countries that resulted into hike in the budget of the event. Multiple issues in event management from Russias end grabbed attention. The project was supposed to be time and budget oriented and it failed in both the cases. A clear corruption was noticed in distribution of the contracts where the totals of 21 contracts were handed over to close friends and family members (Persson and Petersson 2014). It is the sum total of $7 billion that is 14% of the total expenditure of the event. Moreover, some investigation alleged the contractors who inflated costs by providing unjustified and false project estimates. Their inad equate planning resulted into serious shortcomings not only in the budgeting, but in other fields too. Their initial budget was $12 billion that ended up to $ 55 Billion in the final years of the project completion. They proved poor management in the city infrastructure, hospitality management, security and many more as they failed to complete the projects before time (independent.co.uk. 2017; Kerzner 2013). Growth stage of Sochis Winter Olympics 2014 This is the stage when the planning process is over and the implementation takes place. It is the growth stage of the project (Burke 2013). The poor planning was reflecting in the development or growth stage of the event. The project was incomplete until the last day of completion. Initially the plan was to make four-lane roads to increase the infrastructure of the city that was drop down to two. Most of the planning and development of the event management was covered by the Russian government that is the prime suspension of corruption. They claim the reason of cost inflammation is due to the facilities that were required to build. Moreover, the quality of the project can be considered as unsatisfactory as the visitors and the players had to go through the inconvenience that is a shame for Russia. While considering the last piece of the event management that is the timing, the rating of Sochi Olympics get the lowest rating as they failed in this section too. The project was incomplet e until the last day. Hence, the Sochi Winter Olympics failed from all three perspectives as they failed in budgeting, quality and timing of completion of the project (cnn.com. 2017). Staging of Sochis Winter Olympics 2014 This is considered as the final stage of project where the complete project is handed over to the sponsor. Three main variables are considered that are budget, quality and timing (Meredith and Mantel Jr 2011). Putin in 2007 bidding promised to deliver a quality project in the estimated budget and time. The project was a total disaster according to the point of view of the project management studies. They were quite reluctant in planning on security that caused inconvenience for the athletes and the viewers (Halchin et al. 2014). The growth rate of the projects showed slow pace where many of them were unfinished until the date of the Economy. The security issue was one of the major failures of Sochi planners. Framing the project time was another area of failure of the management. The construction outside the Gorki Plaza East hotel in Krasnaya Plyana was still incomplete a day before the event. The management blamed the weather for the delay, which is a failure of the team as they fail ed in risk analysis and management (Haimes 2015). Moreover, they had time of 7 years from selection. Planning over the accommodation and lodging was another case of failure as the hotels were out of rooms. On to it, many found it a sever issue in management as they could not check in even they had confirmed reservation. It was quite surprising that hotels denied the reservations and they did not have any reservation record while the customers had they part of evidence. Inadequate facilities and infrastructure provided to those who got into the hotels were limitless. One of the hilarious deserves mentioning where a visitor tweeted to exchange three light bulbs for a door handle (edition.cnn.com. 2017; Mller 2014). Recommendation and Conclusion From the above discussion, the project failed from the aspect of tourism and hospitality. Fail in budgeting can be considered as the first strategic failure of the Sochi Winter Olympic 2017. This is due to poor risk management analysis. The planning commotion of the project failed to see the forthcoming issues that needed to be solved first prior to the project implementation. The citys infrastructure was incapable for the project that they had to overcome. Hence, it can be recommended from the case that a proper risk analysis is necessary before planning the project and budgeting. The second issue that can be highlighted from the case is the quality assessment. The project also failed in this part of project management, as the quality provided by the organizer was unsatisfactory. Only the four circles of Olympics logo light up at the starting ceremony even though it should have be one of the first priority. Moreover, the torch went off more than 44 times during the event. These management failures in this level of responsibility is unacceptable from any hosting country. On to it, hotel infrastructure was next to worst as mention in the earlier section. Hence, a proper planning and sketch should be made well before implementing the project. Surely, Putin lacked the important insight too. Last but not the list, the final part was the time management. It is one of the most important considerations of an event management. The project had to reject many plan due to which the management faced time issues too. The construction of the roads was not complete until the last day. Time management is based on the other management planning of the project. Hence, to finish the project on time, they has to be considered. Hence, from the above discussion, it can be concluded that the management failed to see the forthcoming issues in the project as they failed in risk analysis. The risk assessment is the most important part of the project that can be recommended to any event management organization from this failed case. References Burke, R., 2013. Project management: planning and control techniques.New Jersey, USA. cnn.com. 2017.fast facts. [online] Available at: https://edition.cnn.com/2013/10/14/world/2014-sochi-winter-olympics-fast-facts/index.html [Accessed 10 Sep. 2017]. edition.cnn.com. 2017.Is Sochi ready?. [online] Available at: https://edition.cnn.com/2014/02/05/world/is-sochi-ready/index.html [Accessed 10 Sep. 2017]. Halchin, E., Rollins, J.W., Tiersky, A. and Woehrel, S., 2014. The 2014 Sochi Winter Olympics: Security and Human Rights Issues. Haimes, Y.Y., 2015.Risk modeling, assessment, and management. John Wiley Sons. independent.co.uk. 2017.corruption and sensorship. [online] Available at: https://www.independent.co.uk/news/world/europe/2014-sochi-winter-olympics-corruption-and-censorship-cast-shadow-over-russias-games-8862690.html [Accessed 10 Sep. 2017]. Kerzner, H., 2013.Project management: a systems approach to planning, scheduling, and controlling. John Wiley Sons. Meredith, J.R. and Mantel Jr, S.J., 2011.Project management: a managerial approach. John Wiley Sons. Mller, M., 2014. Introduction: Winter Olympics Sochi 2014: what is at stake?.East european politics,30(2), pp.153-157. playthegame.org. 2017.Cost and impact. [online] Available at: https://www.playthegame.org/news/comments/2015/018_after-sochi-2014-costs-and-impacts-of-russias-olympic-games/ [Accessed 10 Sep. 2017]. Persson, E. and Petersson, B., 2014. Political mythmaking and the 2014 Winter Olympics in Sochi: Olympism and the Russian great power myth.East European Politics,30(2), pp.192-209. Saunders, M.N. and Lewis, P., 2012.Doing research in business management: An essential guide to planning your project. Pearson.